Better recommendations, more refined results
February 5, 2024
What does the name Rufus mean to you? It's a name you don't hear much in this century, but its Amazons choice for its new AI shopping experience.
And the company swears up and down that its just the thing that can uncomplicate all the work you do to find exactly what youre looking for.
The company points out that this is a new Alexa. Alexa may be able to tell you what the weather is, but it cant answer your question about Is this jacket machine washable? or Whats the difference between lip gloss and lip oil? Amazon says that questions like that are what Rufus can take care of in no time at all.
From broad research at the start of a shopping journey such as what to consider when buying running shoes? to comparisons such as what are the differences between trail and road running shoes? to more specific questions such as 'are these durable?, Rufus meaningfully improves how easy it is for customers to find and discover the best products to meet their needs, integrated seamlessly into the same Amazon shopping experience they use regularly, the company said in the announcement.
Heres how Amazon thinks youll love Rufus
Using information from across Amazon and the web, Rufus can reportedly help you:
Conduct more general product research on Amazon, such as What to consider when buying headphones?
Search for products based on an activity or specific occasion, like What do I need for a camping trip?
Compare categories so you can make more informed decisions
Find the best recommendations and receive refined results
Ask product detail questions to help you pick a product or find the perfect gift
Rufus is being launched in waves, beginning with a small subset of customers in the U.S. using its mobile app, and progressively rolling it out to the rest of our U.S. customers in the coming weeks.